Hi, I’m Dan — a Brand Strategist and Communications Director with a passion for uncovering potential and transforming it into strategic, lasting impact. With a background in brand identity, marketing strategy, communications, and creative direction, I specialize in helping organizations clarify their mission, elevate their presence, and forge authentic connections with their audience.

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As the Founder and Lead Brand Strategist of Leading Brand Ltd, I collaborate with small business owners and entrepreneurs to craft tailored strategies that drive visibility, growth, and long-term differentiation. My work combines strategic insight, design psychology, and storytelling to shape brands that are not only beautiful, but deeply aligned with purpose and positioned to lead.

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I’ve led projects across a wide range of industries—corporate, nonprofit, startup, and beyond—guiding teams through brand transformations, multi-channel campaigns, and digital innovation. From helping businesses scale to new markets to redefining communication frameworks from the ground up, I bring both structure and creativity to every challenge.

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My education hasn’t stopped at a degree—I’ve spent years learning from some of the most influential voices in branding and business, including Simon Sinek, Seth Godin, Donald Miller, Alex Hormozi, and Chris Do.

Whether through branding, strategy, or communications, I’m here to help organizations shape their voice, tell their story, and lead with clarity.